Business Postcards

postcard, a card for communicating a message that can be sent without an envelope. The principal official cards were the straw-shaded Austrian Korrespondenz Karte (with a two-kreuzer stamp included) gave in October 1869.

Business Postcards

Improvement of the Modern Postcard
By the last part of the 1890s, the Detroit Publishing Company had amassed a significant load of negatives and prints which were transformed into an assortment of items that contended with woodcuts and inscriptions for a portion of the market. Contemporary commercials were utilized by shippers to peddle light slides, schedules, prints, and family pictures appropriate for outlining and hanging in a parlor – new items to speak to the shopper in a recently industrialized America. The Detroit Publishing Company, naturally looking to venture into new business sectors, offered homegrown traveler perspectives on inns and resorts, investigations of the American scenes and wildernesses (Niagara, Yellowstone, Grand Canyon), and Indians (to display the “respectable savage” and “evaporating race”).

Somewhere in the range of 1870 and 1898 (viewed as the “Trailblazer” time of postcards) secretly printed cards started showing up in Europe and the US, advancing from pictorial envelopes, advertizing, and piece cards. The principal American “postcards” were gift mailing cards sold at Chicago Columbian Exposition in 1893. No composing was allowed on the backs of these cards and they didn’t accomplish boundless ubiquity.

The image postcard loaned itself normally to use by distributing organizations to show these scenes, regularly filling in as close to home mementoes of experiences with the terrific American view. Over the long run, it additionally filled in as a photograph schedule – a gift coordinated to companions or family – as proven by the “Good tidings from…” subtitle on numerous postcard pictures. Notwithstanding, secretly created postcards were not broadly utilized since they had a few disadvantages: they offered no security, composing was prohibited on the back (address) side (clarifying why more established postcards regularly have messages composed on the essence of the card), and they were dependent upon the 2-penny five star letter rate, while postage for US Government postal cards was 1 penny.

Congress passed a follow up on May 19, 1898, which permitted private printers to distribute and offer cards to be posted at the 1-penny rate and specified the principles for printing postcards, including the phrasing to be utilized on the rear of the cards.

This demonstration was suggested by then Postmaster-General William Wilson as a way to lessen the cost of printing and putting away officially sanctioned cards and to expand the volume of mail at a lower postage rate. Wilson noticed the achievement of the postcard in different nations and refered to explicit factual information to help his proposal:

Mailing station Department,
Office of the Postmaster-General,
Washington, D. C., January 14, 1896.

Sir: I have the pleasure to inclose [the] charge submitted to me without anyone else a couple of days prior approving the utilization of private postal cards in the sends, and to say that I support this bill, with the impediments contained in it.

On page 32 of my yearly report for the year 1895 I pointed out the extraordinary achievement of the examination in Great Britain and Ireland of the utilization of private postal cards, and recommended their reception in this nation as perhaps meeting a public need and as releiving the actual Department of a portion of the cost of printing, putting away, and treatment of the current authority cards. In the last report of the postmaster-general of Great Britain and Ireland it is expressed that seven months after the reception of the private post card the number sent expanded from 248,000,000 to 312,750,000, being an increment of 26%.

These cards ought to be given under guidelines endorsed by this Department, and ought to be of a similar size and weight as the card gave by the Government, to work with their taking care of and transmission in the sends.

I have the pleasure to be, deferentially,
Wm. L. Wilson, Postmaster-General.

Hon. E. F. Uproarious,
Executive Committee on the Post-Office and Post-Roads, House of Representatives, City.

Place of Representatives Report No. 296 (passage)
55th Congress, second Session
January 29, 1898

It is conceivable that Congress was likewise compelled to pass this law by distributers, who were distraught by the syndication held by the Government Post Office on 1-penny postal cards. This is upheld by the way that the Detroit Publishing Company delivered is first series of private mailing cards on July 1, 1898, the day the new law became real. Resulting revisions to this law were made and by 1907, postcards included isolated backs, taking into account both a location and a composed message.

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